Chester Car Hire Privacy Policy

Data Collection Practices

We gather and manage various types of personal information, including:

How We Utilize Your Data

Your personal information serves these key purposes:

• Service Provision and Contract Fulfillment:
  • Managing your vehicle rental bookings and agreements efficiently. Confirming your identity and ensuring compliance with rental prerequisites. Coordinating the processes for vehicle pick-up and drop-off. Handling payment transactions, including deposits and additional charges.
• Customer Communication for Service Fulfillment and Engagement:
  • Issuing booking confirmations, updates, and essential rental details. Addressing your inquiries and delivering customer support. Informing you of any changes to our services or policies.
• Marketing Consent and Legitimate Interest in Chester:
  • We will send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out whenever you choose.
• Service Enhancement for Customer Benefit:
  • Assessing website interactions to refine user experience and functionality. Conducting research to upgrade our vehicle fleet and services.
• Legal Compliance in Chester:
  • Adhering to local legal, regulatory, and tax obligations. Safeguarding against fraud while maintaining service security. Addressing disputes and upholding our terms and conditions.

3. Data Sharing Practices

Sharing Your Personal Data

• Local Service Partners: We collaborate with third-party firms, including payment processors and IT support, to provide our services. These partners are required to safeguard your data.

We do not share your personal information with third parties for marketing.

4. Protecting Your Data

We apply suitable technical and organizational measures to safeguard your personal information from unauthorized access, modification, disclosure, or destruction. Our strategies encompass encryption, access controls, secure servers, and routine security evaluations. Nevertheless, it is important to understand that no method of internet transmission or electronic storage can guarantee complete security.

Data Storage Policy

We keep your personal information only for as long as needed to achieve the purposes for which it was collected, such as complying with legal, accounting, or reporting obligations. The duration for which data is retained depends on the specific type of information and the circumstances surrounding its processing.

Your Rights in Chester

Your rights under UK data protection law are as follows:

• Access to Your Information: Obtain a copy of your personal information records.

For any inquiries regarding your rights, please reach out to us.

Cookies and Tracking Policies

Our website employs cookies and related technologies to improve your experience, monitor site traffic, and customize content. You have the option to adjust your cookie settings directly in your browser, allowing you to control how your data is collected and used while visiting our site.

Chester Policy Updates

We may revise this Privacy Policy from time to time to align with changes in our practices or legal obligations. Any updates will be reflected on this page along with a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about how we handle your information.

Contact Information

For inquiries regarding our Privacy Policy or data practices, please reach out: